Associate Director, Paid Media

Philadelphia, PA

Full Time

Advertising

Experienced

Title: Associate Director, Paid Media
Location: Philadelphia, PA (Hybrid)

Acquired Philadelphia is a full service talent acquisition consultancy partnering with businesses locally and nationally to acquire and retain the right talent. We are on a mission to disrupt the outdated and overpriced recruiting and staffing industry.

Our client is a high-growth, full-service media and creative agency located in the heart of Philadelphia. Reporting into the SVP, Accounts, the Associate Director, Paid Media will be responsible for leading a growing team of Paid Media Specialists and driving performance across a range of digital channels for our major US clients. This involves collaborating closely with the Account Management team and various stakeholders to ensure high-quality, consistent campaigns that meet client KPIs, campaign targets, and deliver ROAS.

Responsibilities:

Provide direction of media campaign operations and manage campaign performance alongside the team, including but not limited to:

Lead the team to execute campaigns across various channels (social search, display, video). Ensure delivery meets and exceeds performance goals, contributing to the retention and growth of key clients
Develop and implement processes, manage and mentor a team of paid media specialists. In particular, develop knowledge in GA4, GTM, and full cycle attribution modelling
Attend client meetings as the technical strategic lead and participate in new business pitches
Adjust and implement paid media strategies in response to the latest trends and best practices shaping digital marketing
Work closely with the management team in Philly (account management, creative) to ensure a cohesive and exceptional client experien

Requirements:

5+ years hands experience with paid media campaigns (including search, social, display)
“Player-coach” mindset, combining technical expertise with people skills to build a high-performing team
Proven experience leading a team, especially in a fast-paced and dynamic agency environment
Experience setting up conversion tracking through GA4 and GTM for data-driven campaign management and outcomes-focused reporting
Analytical skills to interpret data, identify trends, and tell a story from performance
Willingness to travel to other offices and/or to client meetings as required

Please note that this job description is confidential, and we cannot disclose the name of our client until we complete a candidate phone screen. Acquired Philadelphia is an equal opportunity employer.

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Associate Director, Paid Media

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